June 21, 2008 | Funny Bits

'Mo mayo, please

A new Heinz Mayo campaign in the UK is exploring unchartered territory for condiments. The TV campaign will feature a gay couple.

Heinz' new ad shows a young boy and girl getting ready for school while their dad gets ready for work. In the kitchen, a man with a New York accent prepares their lunches. But he hands out more than just sandwiches: dad gets a loving kiss goodbye. Sigh.

AMV BBDO, the ad company responsible for the campaign, means to show that  the product tastes so good "It's as if you have your own New York deli man in your kitchen."

Of course, it didn't take long for conservative cry baby Bill O'Reilly to rail against the ad, so you know it must be good! Check it out after the jump ...