Gay hook-up app SCRUFF will now be offering free ad space for non-profit groups.

 

Scruff founder Johnny Skandros made the announcement last week, explaining that the creation of BenevolAds would help meet the need for community-focused PSAs.

 

“Organizations reach out to SCRUFF every day asking for help getting the word out about things like events, fundraisers, and sports leagues.” Skandros said. “BenevolAds enables us to say ‘yes’ to everyone”.

 

Skandros said that 80% of BenevolAds will be set aside specifically for local organizations and sourced directly to SCRUFF users nearby based on their locations. The remaining space will go towards not-for-profit organizations working towards bettering the LGBT community.

 

“As gay men have moved online and to mobile, it has become critical for nonprofits to meet their communities where they gather.” said SCRUFF’s chief product officer Jason Marchant. “Using BenevolAds, with just a logo and a headline, any organization can reach their community with mobile ads on SCRUFF.”