Director Brad Hammer and Impulse Group Los Angeles turned to The Golden Girls for inspiration when creating a new safer sex ad campaign.

 

“The Golden Girls were and, in some ways, still are, ahead of their time,” said Impulse President and Founder Jose Ramos. “When our Impulse Program manager suggested we combine Impulse’s goals with such an iconic moment as Bea Arthur screaming ‘CONDOMS ROSE! Condoms!’ it felt like a great chance to not only remind people of the importance of condom use, but also update the scene by bringing in modern day protections such as Truvada to show that safe sex can mean a wider range of methods.”