Apparently, some people don't like the smell of ball sweat. French underwear label
Le Slip Francais may have created a solution this "problem": scented briefs.
The undies activate when you start moving around in them. Walk a little and the friction releases a fragrance that has been worked into the fabric. The promise: to keep your crotch smelling like a dream.
Of course, you can always just change your undies daily. And many men would agree that the scent of balls is really quite a turn on. So best of luck to Le Slip Francais, but we'll take our underwear with a hefty side of ball sweat.