Durex thinks a rubber would be a nice addition to the emoji family.

 

"Sex is global and so are emojis. But there's something missing," the condom company explained, saying that this particular emoji would help in the promotion of safer sex.

 

“Emojis of this sort will enable young people to overcome embarrassment around the discussion of safe sex, encourage conversation and raise awareness of the importance of using condoms in protecting against sexually transmitted infections, including HIV and AIDS,” Durex's marketing director Karen Chisholm added in a statement.

 

So the company started a campaign called #CondomEmoji, hoping social media users will use the hashtag to get approval for a condom-shaped symbol.

 

According to a Durex survey, 84 per cent of people between the ages of 18 to 25 said they felt more comfortable talking about sex with emojis. More concerning, the same survey found that one-third of respondents said didn't care about safe sex at all. (We doubt a condom emoji would do anything at all to change that.)

 

The Unicode Consortium is responsible for many of the emojis people use today. Apple also has a set of its own. It often takes up to a year for a new emoji to get approved.

 

We think a condom emoji is great, but we doubt it'll have the influence Durex is suggesting.