September 16, 2015 | Funny Bits

Tide takes on the haters (but not really)

A new Tide To Go ad is making the rounds on the InterWeb, and it's giving the middle finger to the religious right. It's a simple commercial, but it makes a big point.
 
 
Tide to Go - Wedding

First a clerk in Kentucky, and now a church lady in Los Angeles! This same sex couple faces yet another obstacle on the way to marriage equality in this commercial I directed. Special kudos for terrific performances by Matt Marr, Karl Ramsey, and Lynne Marie Stewart.

Posted by Mark Nickelsburg, Director on Tuesday, September 8, 2015
 

 

Ah, but there's a catch. The commercial was not created by Tide's parent company P&G. It is, in fact, spec work from Tiny Giant director Mark Nickelsburg. Of course, that doesn't make it any less brilliant!

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