April 24, 2013 | Sex Life

Company marketing feminine lingerie to men

The company: HommeMystere. The product: feminine lingerie for men. The question: would you wear it?

When I first heard about this company's line of sexy lingerie for dudes I wasn't sure what to make of it. There is obviously a market of transvestites and cross-dressers looking for something that is pretty but designed to comfortably fit a man's proportions, but the target audience here seems to be regular men looking for some pretty underthings.

The company website says: "HommeMystere understands that you want quality lingerie style underwear made with care, attention to detail, and fits your body perfectly. Comfortable mens panties that really do fit, bra straps that don't fall off the shoulder, teddies that don't 'ride up' half way through the night and quality soft fabrics that feel great for all day wear."