May 16, 2007 | The Biz

All in a name

In a striking move that once again enforces the money making power of porn on the Internet, a company has purchased the domain name porn.com for over $9 million. This is considered to be the second most costly domain name in history, beaten only by the $14 million spent for sex.com in January of last year.

The company, MXN Ltd., has yet to reveal any plans for the domain. "The possibilities with porn.com are limitless," an MXN representative said. "To rush its development just to get something brand new 'live' would be foolish. We will carefully evaluate our options before we decide the direction we wish to take it."

MXN claims the current porn.com attracts millions of monthly visitors, offering a great opportunity to develop a premium porn site. Porn.com: it certainly is easy to remember!

• XXX dollars splurged on porn.com [m-net]
• PimpRoll associate buys porn.com [avnonline.com]