“This is an authentic campaign with gay men involved in both the campaign staff and creative team," said Manny Rodriguez, part of the team behind the video. "Our goal was to marry CDC research with something that is accessible and enjoyable to watch.”

 

“We know that having conversations about HIV can increase good health outcomes and strengthen relationships,” added CDC's Alberto Santana. “We also wanted to playfully connect to pop culture. We are putting out important information, and doing it outside the normal means.”