Celebs join forces for World AIDS Day

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December 1, 2015 | Health Matters

Celebs join forces for World AIDS Day

World AIDS Day Bono celebrity fundraiser

Several big names in the entertainment world are offering "special moments" in hopes of raising money to continue the fight against HIV and AIDS.

For a small donation, you could win the chance to spend time with George Clooney, walk a red carpet with Meryl Streep or visit the set of Game of Thrones.

The initiative starts today for World AIDS Day. U2's Bono launched the campaign offering "once-in-a-lifetime experiences;" unique prizes can be won for a $10 donation to his (RED) charity (which raises funds to battle the disease).

Jimmy Kimmel is in on the campaign, using Tuesday's episode of his late-night show to feature some of the celebs providing rewards. He has also offered to give one winner's kid "the talk."

"There's no age limit — if you have a 45-year-old kid, I'll explain it to him, too, as long as the parents are OK with it," Kimmel explained. "I'm happy to do the job."

Donations can be made through Omaze.com/RED starting today. The final day for donations/entries is January 21, 2016.

"Even though red is the color of emergency, there's a sort of optimism about the whole campaign and a kind of defiant humour. We have always had that, but the (SHOPATHON) will really take it to another new level," Bono said.

The Bill and Melinda Gates Foundation has promised to match every dollar raised up to $20 million.

"When you see how much work Bono does personally to fight AIDS, it's almost embarrassing, it's the least we can do or anyone can do to help," Kimmel added.

"It's a big day, World AID Days. It's crucial this year. This is the most crucial year," Bono pointed out. "We can feel people going, `Oh yeah, that AIDS thing is done now,' and we're like, `No! It's not!"'

December 1, 2015 | Health Matters

Celebs join forces for World AIDS Day

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