Madonna knows that much of her fanbase is gay, so she decided that to promote her new album
Rebel Heart Grindr would have to be part of her PR campaign.
The plan: a contest through the popular hookup app giving guys the chance to talk to the material girl herself.
To win, you must:
-
Recreate the Rebel Heart album cover and use the image as your Grindr profile picture. You must use hashtag #LivingForLove as the headline.
-
Keep it there until 12.01am PT on 15 February.
-
You must live in the US. (Because Madonna's Internet access only works with US citizens?)
-
Get picked randomly. (Luckily, your odds of winning a chat with Madonna are better than finding someone who uses their real pic in their profile.)
Madonna seems to like the press that comes with strange online promotions. Her video, "Living for Love," was released over Snapchat, after all!
You can get more information on the contest
here.