October 25, 2012 | The Biz

Broke Straight Boy creator going mainstream

Broke Straight Boys creator Mark Erickson has decided to try something a little more mainstream. He has a new television show airing on OUTtV and Logo called DTLA.  

The scripted show depicts the relationships and sex lives of eight friends with varied ethnic, cultural, and sexual orientations that work and live in the vibrant community of Downtown Los Angeles.  The series stars openly gay Darryl Stephens, who has appeared in Another Gay Movie and Noah's Arc. He will be joined by some pretty big names, including Melanie Griffith and Sandra Bernhard.  

"This is a great example of how mainstream television and the world of adult entertainment can come together to produce spectacular results," said Erickson.  "My team has a great deal of experience with branding. As a media company, you have to create a unique brand for all your products and teaming up with DTLA was a natural fit for our brand."

Erickson explained his interest in exploring TV work: "I first wanted to explore venturing into mainstream television after a model forgot to remove a temporary BrokeStraightBoys.com tattoo after an event. His girlfriend saw it later and he had to make up a story about how he got it. I thought to myself, now this would make great television."

Not one to miss an opportunity, Erickson also plans to air commercials for Broke Straight Boys throughout the season starring many of the sites most popular models.

"We're focused on expanding the footprint of products that [my company] BluMedia offers its customers along with breaking down many of the stigmas and stereotypes associated with adult entertainment", said Erickson.  "We wanted something BIG to open up our amazing brands to the rest of the world and now we're in the process of developing our own television show."

The series premiered last night on Logo.