February 13, 2011 | Celeb Watch

Gaga's next single this year's gay anthem?

Lady Gaga has always been a huge supporter of LGBT rights. So it isn't too much of a surprise that her latest single, 'Born This Way,' is being called the next great gay anthem.

We can already picture certain friends working it to lyrics like: "Don't be a drag, just be a queen" and "No matter gay, straight or bi/ Lesbian, transgendered life/ I'm on the right track, baby/ I was born to survive."

But can a song be declared a gay anthem the very same week it's being released? Or is it just a marketing ploy?

"Typically, gay anthems have been chosen by gay people, not for gay people. The explicitly pro-gay sentiment is something relatively new to major-label pop (especially major-label pop launching a much-anticipated album by arguably the most relevant pop star in the world right now)," explained Rich Juzwiak, author of the pop-culture FourFour blog.

"I have mixed feelings about the conflation of activism and marketing inherent in a piece of commerce like 'Born This Way,' but ultimately, I think Gaga's heart is in the right place. It's pretty bold of her, while at the same time being utterly beneficial to her career and exposure."