February 18, 2009 | The Biz

AdamMale backtracks on bareback

AdamMale.com will no longer make bareback videos available through its site, according to spokesperson Molly Fisher.

"We started selling bareback sex video titles in 2006 because it seemed our customers were demanding it,” Fisher told XBiz.com. “We felt pressured. But our group recently met as a team, and we all agreed: This just doesn’t gel. And we never quite saw the sales with bareback [films].

"It never made sense within the standards we set for our brand to sell videos that glamorize unsafe sex practices."

The company sees bareback videos as an unnecesary risk adult stars are subjected to just so producers can make money.

“We would like to apologize publicly to the gay community and gay sex industry for what was clearly a misstep in the history of our company,” she said. “AdamMale will continue to be an organization that actively encourages fun, safe sex through its charitable contributions, its products and its marketing."

“As an HIV-positive gay man,” Keith Webb, VP for Titan Media, said. “I would like to personally thank AdamMale for doing the right thing and dropping gay bareback/unsafe sex films from their product line.

“This shows AdamMale’s commitment to the gay community and they should be applauded for putting protection of the community ahead of profit.“

Here, here!

AdamMale drops bareback video titles [XBiz]