November 29, 2007 | The Biz

Men At Play joins AIDS fight

For World AIDS Day online porn producer MenAtPlay will be doing its part to raise awareness of, and funds for, HIV prevention. On December 1 they will host a very special fund-raising event in which 50 percent of their sales that day will be donated to the National AIDS Trust.

"We have always promoted safe sex through our work and are committed to portraying our models in a fun, yet responsible way," said MenAtPlay director Andy Thomas. "Our PlaySafe campaign aims to get the safe-sex message across in what you could argue is the perfect arena: a porn site."

This is no small gesture. £40,000 was donated by Men At Play since November 2006.

"This will add valuable support to a series of special events organized by NAT throughout the day designed to bring added attention to the continuing struggle for HIV and AIDS awareness among gay men," Thomas said.

Impressive.