June 22, 2021 | Hotties

Lube company to air homoerotic ad during UFC fight

You may have seen some of Boy Butter's sexy ads if you are a fan of RuPaul's Drag Race, where the lube commercials have been shown from time to time. However, the company knows there is a bigger market out there than just drag fans, and now plans to run a new 30-second ad on ESPN, including during the popular UFC Fight Nights.

Some people are scratching their heads about a gay company advertising a product for gay sex to a mostly straight audience; but ultimate fighting has a growing queer fanbase, in part thanks to the hot men wearing tight shorts showing off their often impressive packages.

"The ad is reminiscent of the iconic '90s fashion campaigns, with a gay point of view,"  Donna Feldman, from ad creator StrawHat Productions. "The love shared amongst the men offers a twist to the way the audience of the sport views displays of masculinity."

We're sure UFC fans will love it!

And in case you've missed them, here are a few older Boy Butter ads ...