July 24, 2020 | Sex Life

Durex encourages people to practice safer sex

Durex doesn't want things to go back to normal.

In a new ad airing on British television, the company calls on people to start using condoms again, hoping to counter a growing complacency around unsafe sex.

“For too long, normal just wasn’t good enough,” the ad says. “Normal was making rubbish excuses for not wearing a condom. Normal was shaming women for even carrying one. Normal was one million needless STIs. Every. Single. Day.

“So, this is a call to arms, legs, bums and private parts. Let’s not go back to normal. The world has never been so ready for change. So, let’s all change it for the better. For each other.”

“Everyone is talking about going back to normal,” said Ben Wilson, Global Category Director, Sexual Wellbeing, at Durex parent company Reckitt Benckiser Group, in a statement. “But nobody is questioning whether we should. Truth is, ‘normal’ is rooted in a lot of outdated conventions and when it comes to sex, we can do better.”

PrEP, which helps protect against the transmission of HIV, has allowed many gay men to put down their guard when it comes to safer sex; however, the treatment does not protect against other sexually transmitted diseases.