September 13, 2015 | Arts / Entertainment

John Grant does not disappoint with "Disappointing"

The idea for the promo came very clearly to me. I pitched the idea of [musician John Grant] being surrounded by men and objects that would be temptations or distractions from a monogamous relationship.

 

This concept then developed into the camera becoming distracted by these temptations, and for John to be steadfast: addressing the viewer, often appearing, as if by magic at the beginning and end of long, flowing camera moves. It’s been fun to treat the camera as an entity in itself: not quite a person, more a point-of-view that continually veers away from John and go down a rabbit hole of a gay sauna.