On February 24, RuPaul released her sixth studio album, Born Naked. The album has already become her most successful to date.

 

Of course, pirates were ready to grab the album and share it for free. RuPaul and album producer Lucian Piane flooded torrent sites with fake copies of the album that contain “stream-of-conscious monologues” in place of music. 

 

Just 20 seconds into the song 'Freaky Money,' RuPaul's voice interrupts to give the thief a dressing down. "You done stole my album!" she warned. "Uh uh, no you better don't, hooker! You better get your tail on over to iTunes, baby! Hey, who hasn't illegally downloaded an album? But when it’s somebody that you admire or that you want to support, child! How am I gonna keep my lace fronts on point if I can't make a living doing what I'm doing with that ‘Freaky Money’?"

 

Other tracks are similarly interrupted, reminding listeners that real people - looking to earn a living - went into making this music.

 

“We work so hard on this music,” RuPaul explained. “So we thought, why not flood the torrents with a decoy album that educates consumers on why it’s important to buy music.”

 

You can hear one of her decoy tracks here!

 

"There's a saying that when a man goes to a dinner party, all he needs is a nice jacket," RuPaul added. "But a woman must have at least two pieces of gossip. That's what we wanted to do with this album - give people something to talk about. Infiltrate the discussions around popular culture and be subversive about it."