Apple adds RED phone to HIV/AIDS campaign

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March 22, 2017 | Health Matters

Apple adds RED phone to HIV/AIDS campaign

Yesterday, Apple revealed two new red colored special edition iPhones. What makes them even more special is that a portion of the sale of the smartphones will help fund the fight against HIV/AIDS.

The phones are part of the (PRODUCT)RED campaign, which was created by HIV/AIDS organization (RED).

Apple CEO Tim Cook said:

“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products.

“The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”

(RED) was established to provide access to life-saving HIV/AIDS programs in sub-Saharan Africa, which is home to more than two thirds of the world’s HIV-positive population. One hundred percent of all money raised by (RED) goes directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from moms to their babies. Since it was founded in 2006, (RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone.

(RED) CEO Deborah Dugan added:

“Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED).

“Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”

The iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition will be available in 128GB and 256GB models starting at just $749 USD. Or you can donate directly to (RED), buy a much cheaper phone and still have money left over!